Summary
HANOVER, Germany -- Sharp design and simplicity are in. Acronyms are out, along with data transfer speeds, kilobytes and megabytes as marketing tools.
At this year's CeBIT technology fair, computer and telecoms companies are trying to muffle the jargon -- aiming their pitches at people indifferent or even hostile to geektalk who still love the gadgets.See the full content of this document
Extract
Tech Fair Woos Average Consumers
"The consumer is not buying these acronyms, the consumer is buying solutions," Rudi Lamprecht, head of Siemens' mobile phone division, said as he introduced his company's new phones.
Instead of offering earful...See the full content of this document
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