Super Bowl Ad Prices Fall, but Still Pricey

Summary

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The economic slump appears to have taken a toll on Super Bowl ads, pushing the price down for only the second time in the game's history, though they're still the most expensive on television.

While early readings suggest there are better deals this year over last, Pepsi won't advertise its drinks for the first time in 23 seasons, joining FedEx and GM, who dropped out last year. In their absence, newcomers and smaller companies have snatched up slots in advertising's biggest showcase.

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Super Bowl Ad Prices Fall, but Still Pricey

TNS Media Intelligence said Monday that a 30-second commercial during next month's Super Bowl on CBS are selling for between $2.5 million and $2.8 million, based on reports from advertisers and media buyers. That's a drop from last year, when ads averaged $3 million on NBC...

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