Studios, Theaters Offer Special Deals

Summary


LOS ANGELES -- The drama "Cinderella Man," which tells the true story of a legendary underdog boxer, is getting some unexpected help now that it has become something of an underdog at the box office.

With the Universal Pictures release grossing only about $50 million since its release four weeks ago, the AMC and Cinemark theater chains are making an offer they hope moviegoers can't refuse: a full refund for anyone who doesn't like the movie.

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Studios, Theaters Offer Special Deals

"We believe in this movie and we want to draw moviegoers out," AMC spokeswoman Pam Blase said Wednesday. "It may have been lost in the summer shuffle."

"Cinderella Man," st...

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