Starbucks Fills Cup with Tie-Ins

Summary


SEATTLE -- Any regular Starbucks customers have likely learned how to spell or define "prestidigitation" or some other tricky word they'd probably never heard of before.

Using bright green flash cards and cup sleeves emblazoned with spelling bee words, the coffee retailer has spent the past month promoting the movie "Akeelah and the Bee."

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Extract


Starbucks Fills Cup with Tie-Ins

Apparently, it hasn't paid off.

The feel-good movie about an inner city Los Angeles girl who makes it to a national spelling bee debuted in...

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