Summary
McDonald's advertising and marketing executives probably were doing a back flip after a Stanford University study showed that young children preferred the taste of food wrapped in the fast-food chain's wrappers. Even milk, carrots and apple juice tasted better when wrapped in the familiar Golden Arches packaging, the study indicated.
Although the study was limited to 63 children ages 3 to 5 years old, the results speak to the powerful lure of marketing and its role in consumer choices, even among the pre-school set.See the full content of this document
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Parental Food Challenge
Hopefully, McDonald's will use this information to set the bar higher, nutritionally speaking. If ...
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