Summary
Between innings at a Utah Valley State baseball game last season, many fans were ecstatic to see a number of balls dropped on the grass.
They weren't dropped by the opposing team's fielders, mind you. As part of a promotional event, a helicopter dropped hundreds of foam balls onto the field. The owner of the ball that landed closest to a target won a new car.See the full content of this document
Extract
On-Field Product Placement
As a result, the Wolverines saw home-game attendance rise dramatically the next time they took the field.
"We'll try just about anything to try to get people out here," said Erin Stancliff, director of marketing and ...See the full content of this document
Sponsored links
