Summary
Michelle Wie was 23rd at the U.S. Women's Open last month and on Friday lost her chance for an invitation to next year's PGA Masters, yet at 15, she is the golfer sports marketers have their eyes on.
Advertisers say that what differentiates Wie from such competitors as say, Birdie Kim, 23, the winner of the Women's Open, and Brittany Lang, 19, and Morgan Pressel, 17, who tied for second place, is Wie's blossoming talent, her personality and her determination to compete with male golfers.See the full content of this document
Extract
'Michelle Mania' a Marketer's Dream
No woman has survived elimination on the PGA, the men's golf tour, since Babe Didrikson Zaharias did it in the 1945 Tucson Open. But Wie, from Honolulu, has...
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