Summary
LOS ANGELES (AP) -- When hundreds of immigrants celebrated Mexico's Independence Day at an Anaheim parking lot, they transformed the tarmac into a boisterous village carnival.
Vendors sold T-shirts with images of revolutionary Emiliano Zapata and his latter-day namesake, the Zapatista Revolutionary Army. Food stands hustled tacos and churros, sugary fried dough. The crowd cheered as an announcer called out the names of Mexican states.See the full content of this document
Extract
Marketers Targeting Mexicans
On that Orange County street corner, everything was cien por ciento Mexicano -- 100 percent Mexican. Everything, that is, but the man staging the event.
Ted Holcomb doesn't speak Spanish. He has never been to Mexico. Yet he has learned to put on carnivals across Southern California that mirror the annual festivals that Mexican villages hold to honor ...See the full content of this document
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