At&T Launching Ad Campaign to Strengthen Its Brand Name
Deseret News (Salt Lake City) › December 30, 2005
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Summary
WASHINGTON (Dow Jones/AP) -- AT&T Corp. said Thursday it will unleash the biggest ad campaign in the company's 120-year history to strengthen its brand name.
The old Ma Bell was recently acquired by SBC Communications Inc. in a $16 billion deal. SBC, itself once part of the old AT&T, took on the AT&T name. The new AT&T is now the largest phone company in the United States.See the full content of this document
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At&T Launching Ad Campaign to Strengthen Its Brand Name
The company's new slogan ...
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