Summary
CINCINNATI -- The nation's largest traditional grocer is expanding organic food offerings and targeting a broader range of customers for the fast-growing segment.
The new push by Kroger Co., launched Wednesday, features its own brand of organic foods, from pasta to peanut butter, and displays them throughout the store, outside their usual home in natural foods sections. Starting with 65 items, Kroger expects to double its Private Selection brand organics by the end of the year.See the full content of this document
Extract
Kroger Expands Organic Line
Linda Severin, vice president for corporate brands, said marketing under the slogan "Organics for Everyone" will appeal to consumers who don't focus their shopping on organi...
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