Jetblue Founder Driven to Live Private, Public Life the Mormon Way

Summary

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Editor's note: A chance conversation about his Mormon faith with a friend in the publishing business led to an offer for Jeff Benedict to write about "The Mormon Way of Doing Business." For his book, Benedict interviewed eight prominent CEOs who are members of The Church of Jesus Christ of Latter-day Saints. The Deseret Morning News will share six short excerpts from the book on Sundays, concluding Dec. 31. For more information about the book, go online to www.jeffbenedict.com.

At a time when regulators and prosecutors are exposing widespread greed and corruption on Wall Street and high-profile CEOs are being indicted for fraud and conspiracy and fired for everything from looting their own companies to extramarital affairs with employees, my editor wanted to know what it is about these Mormon CEOs that makes them different. How do they manage their time? What and how much to they delegate? How do they negotiate? How do they treat employees, business partners, and competitors? How do they handle ethical dilemmas? What is the secret to sustaining healthy marital and family relations while maintaining their competitive edge in the relentless corporate environment that expects a 24/7 work pace? Do they truly give 10 percent of their earnings to the church, and if so, why? What drives them? And how do they handle power, personal wealth and control over vast corporate resources?

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Jetblue Founder Driven to Live Private, Public Life the Mormon Way

There are plenty of exceptional non-Mormon CEOs who have achieved great personal and professio...

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