Incentives Nice — but Car Buyers Seek Quality

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DETROIT -- A new survey of U.S. vehicle owners released Tuesday indicates that while this summer's employee discounts may give automakers short-term sales gains, improving quality is more important in the long run.

Toyota Motor Corp. got the top score of 87 out of 100 in the University of Michigan's American Customer Satisfaction Index, which rates automakers based on owners' satisfaction. Owners were asked about their overall satisfaction and their satisfaction level compared to their expectations. They also were asked to rate how their vehicle compares to their ideal vehicle.

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Incentives Nice — but Car Buyers Seek Quality

Honda Motor Co., BMW AG and General Motors Corp.'s Cadillac and Buick brands rounded out the top five performers. Ford Motor Co....

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