Summary
FORT LEWIS, Wash. -- For today's military recruiter, the stern scowl of "Uncle Sam wants you!" is increasingly a thing of the past. Instead, the Armed Forces are wooing young prospects with stuff they can relate to -- online games, hot rod races and trendy ads.
"It's just a matter of we have to stay current with the way people are used to getting information. We're like any other advertiser or any other organization that is selling something to the American public," said Douglas Smith, spokesman for Army Recruiting Command in Fort Knox, Ky.See the full content of this document
Extract
High-Tech Recruiting
The military has depended on volunteer enlistments since the draft ended in 1973, putting recruitment drives largely at the mercy of trends in the economy, youth unemployment an...
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