Summary
The Federal Trade Commission on Monday took steps to make product information and online reviews more accurate for consumers, regulating blogging for the first time and mandating that testimonials reflect typical results.
The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren't typical.See the full content of this document
Extract
Ftc Targets Blog Product Reviews
The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. The guides are not binding law but rather interp...
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