Ftc Cracking Down On Commercial Bloggers

Summary

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Beginning Dec. 1, the Federal Trade Commission will require bloggers to disclose if they received free products or payments for hyping products online, an interesting twist on the new journalism.

Many consumers interested in a product now are doing the Google dance and finding all kinds of blogs and online "news stories" about various products, drugs and miracle weight-loss products. The trouble is, many of these are basically paid ads or the writers were given free products and never disclosed that fact to the reader.

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Extract

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Ftc Cracking Down On Commercial Bloggers

Some blogs hide behind disclaimers that results written about were "not typical." Beginning in December, those blog...

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