Consumers Are Scaling Back On Food in Recession

Deseret News (Salt Lake City) › May 20, 2009

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Summary

Shopping down is the today's biggest consumer trend.

Thanks to the economy, people are finding less-expensive options and cutting back on purchases.

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Consumers Are Scaling Back On Food in Recession

"What matters today is food," said Todd Hale, the Nielsen Company's senior vice president of consumer and shopper insights. "People are cutting out the non-essentials. If you can't eat it, you don't need it."

Hale and chicken-in...

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