Summary
Funny the influence one person can have on a sport, especially if that individual makes a favorable impression. Michael Jordan elevated pro basketball, Tiger Woods has done the same for golf and Lance Armstrong continues to champion bicycling, and in particular paved road riding.
The latest figures from the Outdoor Industry Foundation, which monitors participation in 22 human-powered outdoor activities in the United States, showed the "Lance Factor" is, indeed, being felt.See the full content of this document
Extract
Company Following Armstrong to Success
The latest study shows that more and more people are dusting off the seats of their bikes, pumping up the tires and going out for a ride.
Last year, 79 million Am...See the full content of this document
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