Comcast, Time Warner Launch Cable Network

Summary


PHILADELPHIA -- Comcast Corp. and partner Time Warner Cable on Wednesday launched an all-exercise, on-demand cable network that will use product placements, branded graphics and sponsored segments rather than traditional commercials.

The network, ExerciseTV, will feature more than 90 exercise programs ranging from pilates and tai chi to dancing and cardio workouts. The programs will be available only to Comcast and Time Warner customers with digital set-top boxes. The shows are available for no extra charge to customers with video-on-demand services.

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Comcast, Time Warner Launch Cable Network

Cable companies have been beefing up th...

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