Ceo for Dell Says New Role Really Isn't

Summary


For the first time since it opened for business 20 years ago, Dell Inc. has a new chief executive.

Last month, the company chose Brigham Young University alumnus Kevin B. Rollins for that role, replacing its founder, Michael Dell, who remains chairman. Rollins joined Dell in 1996 as senior vice president and was named chief operating officer in 2001. Since then, Rollins and Dell have largely shared the duties and responsibilities for running Dell, prompting the company to say that the promotion for Rollins was merely a title change.

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Ceo for Dell Says New Role Really Isn't

Dell, the personal-computer powerhouse, is going through other changes. It has long maintained that its customer service sets it apart from its competitors. But in June, for the first time, Dell lost the No. 1 spot to its archrival Hewlett-Packard in a quarterly rankin...

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