Summary
NEW YORK -- For decades, shoppers have traveled to Bloomingdale's big midtown store, seeking the trendiest fashions. Now the retailer is going in search of the trendiest shoppers, opening a store in downtown SoHo where many young hipsters can be found.
The new six-level store, which opened Saturday and has one-fifth of the selling space of the 59th Street flagship Bloomingdale's, will focus on young men's and women's fashions and accessories.See the full content of this document
Extract
Bloomingdale's Opens Soho Shop
"There is definitely a downtown beat versus an uptown beat," said Michael Gould, chairman and CEO of Bloomingdale's, a division of Federated Department Stores Inc.
Gould sa...See the full content of this document
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