Berlin Unveils New Motto in Bid to Lure More Tourists

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BERLIN -- In an effort to spice up its cosmopolitan reputation and stress its trendiness, Germany's capital has launched an image campaign centered around the English-phrased slogan "Be Berlin."

The new motto -- the city's first official slogan since unification in 1990 -- comes at the hefty price of $14.8 million. Several residents of the once-divided city that played a front-and- center role throughout much of the 20th century seemed doubtful it really fit.

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Berlin Unveils New Motto in Bid to Lure More Tourists

"I don't know if it would sell well," said Bianca Knoblauch, an employee at a gift shop near Berlin's Brandenburg Gate, about ...

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